Lenexa, Kan. (6/4/2020) – CommunityAmerica Financial Solutions (CAFS), a FINRA registered broker/dealer and SEC registered investment adviser owned by CommunityAmerica Credit Union, announced today they have signed University Credit Union (UCU) as an Investment Program client. UCU, a $780 million credit union headquartered in California, is the latest client to join the Program.
CommunityAmerica created the new investment CUSO offering after recognizing the need in the market and perfecting the process within their own organization. “We have been offering financial planning and investment solutions for our own 250,000 members since 2001 so helping other credit unions be successful in the space is a natural next step,” said Mike Haggerty, President of CommunityAmerica Financial Solutions. “Additionally, CAFS is a credit union-owned CUSO, so we are familiar with the opportunities and challenges credit union leaders face in delivering an experience geared toward enhancing their members’ wellbeing.”
The CAFS team, with more than 60 seasoned professionals, is leveraging its collective expertise in the investment industry to support members of credit unions nationwide like UCU. From organizations at the beginning stages of building a program, to those with an established program looking for a first-class technology platform, CAFS delivers the sophisticated digital experience their clients’ members desire.
“We selected CommunityAmerica Financial Solutions because they offer the best of two worlds for our members. A high-touch service model that feels like a boutique experience, backed by ‘best of breed’ technology,” says David Tuyo, President and CEO of UCU. “The combined approach helps to deepen our member relationships in a way that benefits their overall financial health.”
University Credit Union exclusively serves the university community by providing a financial advantage to members. Like CAFS, they emphasize the importance of financial wellness and literacy, offering a variety of resources in the communities they serve. Through a partnership with CAFS, University Credit Union will build upon their investment program in meaningful ways.
When credit unions use CAFS, service levels are completely flexible and tailored to their unique needs – from full-scope financial planning and portfolio management to access to CommunityAmerica’s award-winning technology platform with a deep, API integration to Apex Clearing. In fact, CAFS was recently honored to be featured by Apex in their CNBC advertisement focused on serving clients during the COVID-19 pandemic. “We believe financial planning should be offered to all credit union members, not just the wealthy. Technology plays a critical role in delivering that, especially during a crisis. We are proud to advance credit unions with this technology now and in the future. We hope to work directly with even more credit union leaders so we can make an impactful difference for their members,” Haggerty said.