University Credit Union Launches New Brand "Bank with your brain."

Launch includes new logo, website, tagline, and value proposition for members.


Los Angeles, CA (October 9, 2018) — University Credit Union (UCU), a $650 million financial cooperative focused exclusively on the University Community, is proud to announce the launch of its new brand: Bank with your brain. The new Bank with your brain brand includes a new corporate identity, logo, checking and loan products, and a completely revamped website.


“We are excited to showcase our new Bank with your brain brand for our members. It highlights why we exist, what we believe in, and where we are headed in the future. The new brand exemplifies our Team who are bold, innovative, knowledgeable, enthusiastic,” said Dr. David L. Tuyo, II, UCU President and CEO. “Our cooperatively powered brand provides unparalleled value. It highlights UCU’s value proposition and ongoing commitment to highly-interactive, on-demand, self-service financial education for the University Community."  


“We want to thank our loyal members for inspiring this important step in our ongoing quest to create products that are relevant and innovative to the University Community. We will continue to invest in our employees’ education as dedicated financial advocates working to change members lives for the better and help them realize their financial dreams,” said Norma Iadevaia, UCU Board Chair.


The brand revitalization marks the latest new chapter in UCU’s ongoing mission for the last 68 years of giving everyone in the University Community a financial advantage.  The new logo and Bank with your brain tagline will be featured in all of University Credit Union’s internal and external communications beginning October 9, 2018. Accompanying this announcement are UCU’s new logo design and new website at the same domain name (


About University Credit Union

University Credit Union is a federally-insured financial cooperative serving more than 36,000 members of the University Community. UCU was founded on UCLA’s campus by faculty and staff in 1951. It is exclusively dedicated to serving members of the University Community. UCU is driven by a core ideology built on a strong financial educational purpose and providing unparalleled value to its members. To learn more about UCU, visit or call 800.UCU.4510 for more information.

Member Testimonial

"The way each UCU staff member cared for my every concern allowed me to drive away in my new ride."

- Beverly W.