SAN BRUNO, Calif. – The West Coast Conference (WCC) announced today that Los Angeles-based University Credit Union (UCU) will be title sponsor of the Conference’s men’s and women’s basketball championships beginning in 2019. The 2019 University Credit Union West Coast Conference Basketball Championships will take place March 7-12 at Orleans Arena in Las Vegas.
The long-term agreement marks the largest sponsorship agreement in WCC history. The agreement was secured by the WCC’s multi-media rights partner Van Wagner Sports & Entertainment (VWSE). “We are pleased to partner with University Credit Union to bring fans the excitement surrounding the annual West Coast Conference Basketball Championships, and are grateful to UCU for their long-term commitment to the WCC and our student-athletes.” said WCC Commissioner Gloria Nevarez. “UCU places tremendous emphasis on serving their customers through their wealth of knowledge, which aligns with the value the West Coast Conference places on serving its member institutions. The University Credit Union West Coast Conference Basketball Championships embodies our belief in creating foundational relationships that serve our student-athletes for life beyond athletics.”
As title sponsor, University Credit Union will receive an integrated marketing presence before and during the marquee basketball championships as the WCC enters its 11th year hosting its highly-successful tournament in Las Vegas. All 18 men’s and women’s games will be nationally televised in more than 60 million homes.
“This is a tremendous opportunity for us to expand our relationship among the prestigious West Coast university communities our team has been serving since 1951” said Dr. David Tuyo, President & CEO, University Credit Union. “This new partnership with the West Coast Conference is just another moment for us to highlight the value of UCU and our promise to provide the Best Rates in the Nation Guarantee* to our members.”
In addition to the WCC, University Credit Union currently has athletics and campus partnerships at several member institutions including Pepperdine University, Loyola Marymount University, and, most recently Santa Clara University.
"This is a perfect fit and aligns two partners who share service to others as a core-value.” added Mark Massari, VWSE’s West Region Vice President for Collegiate Services. “We are excited to introduce University Credit Union to the over 1 million loyal alumni, institutional staff and constituents who make up the WCC.”